Photography | CGI | Latest news, case studies and information.

Traditional vs cgi product photography

Traditional vs cgi product photography

As a commercial photographer, much of my work involves photographing products shots for e-commerce and other marketing materials.  I use both traditional photographic kit and techniques but more recently I’m being asked more about the benefits of CGI product...

Rothenberger case study

Rothenberger case study

CGI product from CAD dataWhile delivering a job to our client John at etree.co.uk I noticed a small item 'growing' on a 3d printer and naturally nosy I asked what it was.  John explained that it was a new pipe slice that he was rapidly developing for the German tool...

Is now the time to consider cgi for product photography?

Is now the time to consider cgi for product photography?

CGI Product Photography In testing times, particularly now that the current Covid pandemic has accelerated online buying, marketing activity has to be considered carefully.   Many will agree that it’s important to continue with carefully costed marketing and...