Photography | CGI | Latest news, case studies and information.

CGI or photography – which do I choose?

CGI or photography – which do I choose?

As a marketing professional/image buyer you’re challenged with how to get the best from your creative partners, on budget, within a set timescale and with maximum impact. As technology moves on, you now have more options to get high-impact images – be they...

CGI Course for Photographers

CGI Course for Photographers

So here's the thing, CGI is being used more and more for product photography and many clients are also requesting short movies too. We have been working with 3D for many years and would like to offer a CGI course for photographers who want to learn these essential...

£99,915 cost difference to shoot these two images?

£99,915 cost difference to shoot these two images?

One of the images below is a CGI, and the other is a digital photograph. The CGI version was made by me, using software available on a monthly subscription for just under £85.00 (per month). Karl Taylor shot the digital picture, and he used around £100,000.00 of...

Printed fabric case study

Printed fabric case study

The problem: Printed fabric designer wants to show how their products can be used in real-life situations. Their business model is on-demand printing, keeping stock levels at a minimum and printing only what their clients require. They are developing a bespoke website...

Traditional vs cgi product shots

Traditional vs cgi product shots

As a commercial photographer, much of my work involves photographing products for e-commerce and other marketing materials.  I use both traditional photographic kit and techniques but more recently I’m being asked more about the benefits of CGI product shots.  Each...

Rothenberger case study

Rothenberger case study

CGI product from CAD dataWhile delivering a job to our client John at etree.co.uk I noticed a small item 'growing' on a 3d printer and naturally nosy I asked what it was.  John explained that it was a new pipe slice that he was rapidly developing for the German tool...