Photography | CGI | Latest news, case studies and information.
Embracing AI artistic inspiration
In the world of professional illustration, staying inspired and creative is key. Gone are the days of flipping through magazines or sticking swatches on physical mood boards. Nowadays, digital platforms like Pinterest are a staple for illustrators looking to gather...
How CGI is Transforming Product Photography
Product photography is undergoing a significant transformation, thanks to Computer-Generated Imagery (CGI). As industries evolve and customer expectations increase, traditional photography methods are increasingly being enhanced or even replaced by CGI. Here’s an...
Traditional vs cgi product shots
As a commercial photographer, much of my work involves photographing products for e-commerce and other marketing materials. I use both traditional photographic kit and techniques but more recently I’m being asked more about the benefits of CGI product shots. Each...
£99,915 cost difference to shoot these two images?
One of the images below is a CGI, and the other is a digital photograph. The CGI version was made by me, using software available on a monthly subscription for just under £85.00 (per month). Karl Taylor shot the digital picture, and he used around £100,000.00 of...
CGI or photography – which do I choose?
As a marketing professional/image buyer you’re challenged with how to get the best from your creative partners, on budget, within a set timescale and with maximum impact. As technology moves on, you now have more options to get high-impact images – be they...
CGI Course for Photographers
So here's the thing, CGI is being used more and more for product photography and many clients are also requesting short movies too. We have been working with 3D for many years and would like to offer a CGI course for photographers who want to learn these essential...
Printed fabric case study
The problem: Printed fabric designer wants to show how their products can be used in real-life situations. Their business model is on-demand printing, keeping stock levels at a minimum and printing only what their clients require. They are developing a bespoke website...
Rothenberger case study
CGI product from CAD dataWhile delivering a job to our client John at etree.co.uk I noticed a small item 'growing' on a 3d printer and naturally nosy I asked what it was. John explained that it was a new pipe slice that he was rapidly developing for the German tool...
Is now the time to consider cgi for product photography?
CGI Product Photography In testing times, particularly now that the current Covid pandemic has accelerated online buying, marketing activity has to be considered carefully. Many will agree that it’s important to continue with carefully costed marketing and...