CGI or photography – which do I choose?

CGI or photography – which do I choose?

As a marketing professional/image buyer you’re challenged with how to get the best from your creative partners, on budget, within a set timescale and with maximum impact. As technology moves on, you now have more options to get high-impact images – be they...
£99,915 cost difference to shoot these two images?

£99,915 cost difference to shoot these two images?

One of the images below is a CGI, and the other is a digital photograph. The CGI version was made by me, using software available on a monthly subscription for just under £85.00 (per month). Karl Taylor shot the digital picture, and he used around £100,000.00 of...