Embracing AI artistic inspiration

Embracing AI artistic inspiration

In the world of professional illustration, staying inspired and creative is key. Gone are the days of flipping through magazines or sticking swatches on physical mood boards. Nowadays, digital platforms like Pinterest are a staple for illustrators looking to gather...
How CGI is Transforming Product Photography

How CGI is Transforming Product Photography

Product photography is undergoing a significant transformation, thanks to Computer-Generated Imagery (CGI). As industries evolve and customer expectations increase, traditional photography methods are increasingly being enhanced or even replaced by CGI. Here’s an...
Traditional vs cgi product shots

Traditional vs cgi product shots

As a commercial photographer, much of my work involves photographing products for e-commerce and other marketing materials.  I use both traditional photographic kit and techniques but more recently I’m being asked more about the benefits of CGI product shots.  Each...
CGI or photography – which do I choose?

CGI or photography – which do I choose?

As a marketing professional/image buyer you’re challenged with how to get the best from your creative partners, on budget, within a set timescale and with maximum impact. As technology moves on, you now have more options to get high-impact images – be they...