Traditional vs cgi product shots

Traditional vs cgi product shots

As a commercial photographer, much of my work involves photographing products for e-commerce and other marketing materials.  I use both traditional photographic kit and techniques but more recently I’m being asked more about the benefits of CGI product shots.  Each...
CGI or photography – which do I choose?

CGI or photography – which do I choose?

As a marketing professional/image buyer you’re challenged with how to get the best from your creative partners, on budget, within a set timescale and with maximum impact. As technology moves on, you now have more options to get high-impact images – be they...
Printed fabric case study

Printed fabric case study

The problem: Printed fabric designer wants to show how their products can be used in real-life situations. Their business model is on-demand printing, keeping stock levels at a minimum and printing only what their clients require. They are developing a bespoke website...
Rothenberger case study

Rothenberger case study

CGI product from CAD data While delivering a job to our client John at etree.co.uk I noticed a small item ‘growing’ on a 3d printer and naturally nosy I asked what it was.  John explained that it was a new pipe slice that he was rapidly developing for the...