£99,915 cost difference to shoot these two images?

£99,915 cost difference to shoot these two images?

One of the images below is a CGI, and the other is a digital photograph. The CGI version was made by me, using software available on a monthly subscription for just under £85.00 (per month). Karl Taylor shot the digital picture, and he used around £100,000.00 of...
Printed fabric case study

Printed fabric case study

The problem: Printed fabric designer wants to show how their products can be used in real-life situations. Their business model is on-demand printing, keeping stock levels at a minimum and printing only what their clients require. They are developing a bespoke website...
Traditional vs cgi product shots

Traditional vs cgi product shots

As a commercial photographer, much of my work involves photographing products for e-commerce and other marketing materials.  I use both traditional photographic kit and techniques but more recently I’m being asked more about the benefits of CGI product shots.  Each...
Rothenberger case study

Rothenberger case study

CGI product from CAD data While delivering a job to our client John at etree.co.uk I noticed a small item ‘growing’ on a 3d printer and naturally nosy I asked what it was.  John explained that it was a new pipe slice that he was rapidly developing for the...
Is now the time to consider cgi for product photography?

Is now the time to consider cgi for product photography?

CGI Product Photography In testing times, particularly now that the current Covid pandemic has accelerated online buying, marketing activity has to be considered carefully.   Many will agree that it’s important to continue with carefully costed marketing and...