Embracing AI artistic inspiration

Embracing AI artistic inspiration

In the world of professional illustration, staying inspired and creative is key. Gone are the days of flipping through magazines or sticking swatches on physical mood boards. Nowadays, digital platforms like Pinterest are a staple for illustrators looking to gather...
How CGI is Transforming Product Photography

How CGI is Transforming Product Photography

Product photography is undergoing a significant transformation, thanks to Computer-Generated Imagery (CGI). As industries evolve and customer expectations increase, traditional photography methods are increasingly being enhanced or even replaced by CGI. Here’s an...
Traditional vs cgi product shots

Traditional vs cgi product shots

As a commercial photographer, much of my work involves photographing products for e-commerce and other marketing materials.  I use both traditional photographic kit and techniques but more recently I’m being asked more about the benefits of CGI product shots.  Each...
CGI Course for Photographers

CGI Course for Photographers

So here’s the thing, CGI is being used more and more for product photography and many clients are also requesting short movies too. We have been working with 3D for many years and would like to offer a CGI course for photographers who want to learn these...
Printed fabric case study

Printed fabric case study

The problem: Printed fabric designer wants to show how their products can be used in real-life situations. Their business model is on-demand printing, keeping stock levels at a minimum and printing only what their clients require. They are developing a bespoke website...