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How CGI is Transforming Product Photography

Product photography is undergoing a significant transformation, thanks to Computer-Generated Imagery (CGI). As industries evolve and customer expectations increase, traditional photography methods are increasingly being enhanced or even replaced by CGI. Here’s an...

Traditional vs cgi product shots

As a commercial photographer, much of my work involves photographing products for e-commerce and other marketing materials.  I use both traditional photographic kit and techniques but more recently I’m being asked more about the benefits of CGI product shots.  Each...