CGI product photography
My background as a commercial photographer gives me an edge when creating photorealistic CGI product photography. I apply the same principles and attention to detail as if I were shooting with cameras. I use reflectors and lighting in exactly the same way, the difference being it’s all done in a virtual studio!
CGI is a sensible choice for your brand. Images can be optimised for multiple channels quickly, easily and with total consistency.
You don’t have to wait until the product is manufactured or have costly prototypes made, as you would in the case of traditional photography. I can model from drawings or CAD data, allowing you to start marketing at the earliest opportunity.
Your images can be output at any size and resolution. All perfectly optimised for online or print-ready use.
Images can be supplied in many formats such as PSD, JPG, PNG, and TIF. They can be output with transparency, saving you time and money, creating paths and cutting out.
No shipping is required for your products; you’ll make savings in time, cost and risk of delivery damage.
Flawless, consistent, repeatable images that are vibrant and colour correct without the need for additional retouching.
All of this without having to leave your office!
CGI product photography is a smart choice.
CGI product animation
Product animation is a popular way to add user engagement and helps keep the viewer onsite longer.
The same models/assets are used for stills and animations. Animation speed, camera and lens selection, format and focus can easily be changed. This provides huge benefits in cost and flexibility over traditional video work.
No need for expensive, specialist camera equipment, skilled technicians and studio hire.
CGI for soft furnishings
Here is an example of CGI product photography for soft furnishings. The client is a fabric print specialist and needed a way to show his product(s) in a real-life situation without having to go to the expense of printing fabric and having furniture upholstered. The solution was to create a generic sofa and cushion scene. Fabric patterns supplied by the client are applied. Working with the fabric designer we decided that a simply lit, studio-style scene, works well to show the product. Once the lighting was set up it’s a simple process of switching out materials and making high resolution renders.
Here’s an example:
Click and scroll to rotate the image. Click the arrows top right to enter full-screen mode.