How CGI is Transforming Product Photography

How CGI is Transforming Product Photography

Product photography is undergoing a significant transformation, thanks to Computer-Generated Imagery (CGI). As industries evolve and customer expectations increase, traditional photography methods are increasingly being enhanced or even replaced by CGI. Here’s an...
Traditional vs cgi product shots

Traditional vs cgi product shots

As a commercial photographer, much of my work involves photographing products for e-commerce and other marketing materials.  I use both traditional photographic kit and techniques but more recently I’m being asked more about the benefits of CGI product shots.  Each...