CGI Product Photography

In testing times we all know that marketing activity has to be considered carefully.   I’m sure many will agree that it’s important to continue with carefully costed marketing/advertising campaigns.  This can help build continued client confidence in readiness for the economic recovery.

If you’ve not considered it before maybe now is the time to take a look at the benefits of CGI for product images. 

It’s fair to say that not every product is a suitable candidate for CGI but many are. For example while  it’s possible to cgi soft, organic items such as designer handbags it’s likely that the time and costs to do this would outweigh the benefits so traditional photography is more appropriate.  However for many of products CGI can be a viable, cost effective solution.